Cover Image
QR Code

Millions reached by a radio campaign on climate change adaptation and mitigation in the Philippines

CCAFS, together with the Philippine Federation of Rural Broadcasters (PFRB), implemented a radio campaign called, “Climate Change i-Broadkas Mo”(Let’s disseminate) that informed rural communities about CSA principles and practice. A set of 156 expert interviews and 165 scripts in local languages wer...

Full description

Main Author: CGIAR Research Program on Climate Change, Agriculture and Food Security
Format: Case Study
Language:Inglés
Published: 2017
Subjects:
climate change
climate
adaptation
climate change adaptation
mitigation
rural communities
communities
interviews
radio
farmers
programmes
case studies
agrifood systems
rural development
Online Access:https://hdl.handle.net/10568/121664
Summary:CCAFS, together with the Philippine Federation of Rural Broadcasters (PFRB), implemented a radio campaign called, “Climate Change i-Broadkas Mo”(Let’s disseminate) that informed rural communities about CSA principles and practice. A set of 156 expert interviews and 165 scripts in local languages were prepared and distributed to 153 rural broadcasters. These were aired in at least 63 radio stations nationwide, reaching an estimated two million listeners. An offshoot school-on the-air program was recently launched with more than 10,000 farmer enrollees.

Similar Items