Agro-dealers and end-user demand ('pull')-driven seed system innovation in Eastern Kenya: Realities today; opportunities tomorrow
A steady supply of quality stress-tolerant seed is necessary, but not sufficient to achieve higher varietal turnover rates. The key to transformation lies in addressing distribution challenges. Research confirmed agro-dealers' and seed companies' overarching supply-push orientation, characterized by...
| Autor principal: | |
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| Formato: | Case Study |
| Lenguaje: | Inglés |
| Publicado: |
2021
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/121547 |
| _version_ | 1855530925375356928 |
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| author | CGIAR Research Program on Maize |
| author_browse | CGIAR Research Program on Maize |
| author_facet | CGIAR Research Program on Maize |
| author_sort | CGIAR Research Program on Maize |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | A steady supply of quality stress-tolerant seed is necessary, but not sufficient to achieve higher varietal turnover rates. The key to transformation lies in addressing distribution challenges. Research confirmed agro-dealers' and seed companies' overarching supply-push orientation, characterized by limited innovation and risk taking, pointing to the major opportunity of ender-user-driven marketing. The agro-dealer's role in facilitating varietal turnover could be much greater and beneficial to the farmer. This multi-year research generated growing donor and investor interest in seed marketing research. |
| format | Case Study |
| id | CGSpace121547 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| record_format | dspace |
| spelling | CGSpace1215472023-03-14T13:31:37Z Agro-dealers and end-user demand ('pull')-driven seed system innovation in Eastern Kenya: Realities today; opportunities tomorrow CGIAR Research Program on Maize research marketing seeds innovation quality risk demand transformation distribution stress supply companies farmers orientation system case studies agrifood systems rural development A steady supply of quality stress-tolerant seed is necessary, but not sufficient to achieve higher varietal turnover rates. The key to transformation lies in addressing distribution challenges. Research confirmed agro-dealers' and seed companies' overarching supply-push orientation, characterized by limited innovation and risk taking, pointing to the major opportunity of ender-user-driven marketing. The agro-dealer's role in facilitating varietal turnover could be much greater and beneficial to the farmer. This multi-year research generated growing donor and investor interest in seed marketing research. 2021-12-31 2022-09-12T11:59:29Z 2022-09-12T11:59:29Z Case Study https://hdl.handle.net/10568/121547 en Open Access application/pdf CGIAR Research Program on Maize. 2021. Agro-dealers and end-user demand ('pull')-driven seed system innovation in Eastern Kenya: Realities today; opportunities tomorrow. Reported in Maize Annual Report 2021. Outcome Impact Case Report. |
| spellingShingle | research marketing seeds innovation quality risk demand transformation distribution stress supply companies farmers orientation system case studies agrifood systems rural development CGIAR Research Program on Maize Agro-dealers and end-user demand ('pull')-driven seed system innovation in Eastern Kenya: Realities today; opportunities tomorrow |
| title | Agro-dealers and end-user demand ('pull')-driven seed system innovation in Eastern Kenya: Realities today; opportunities tomorrow |
| title_full | Agro-dealers and end-user demand ('pull')-driven seed system innovation in Eastern Kenya: Realities today; opportunities tomorrow |
| title_fullStr | Agro-dealers and end-user demand ('pull')-driven seed system innovation in Eastern Kenya: Realities today; opportunities tomorrow |
| title_full_unstemmed | Agro-dealers and end-user demand ('pull')-driven seed system innovation in Eastern Kenya: Realities today; opportunities tomorrow |
| title_short | Agro-dealers and end-user demand ('pull')-driven seed system innovation in Eastern Kenya: Realities today; opportunities tomorrow |
| title_sort | agro dealers and end user demand pull driven seed system innovation in eastern kenya realities today opportunities tomorrow |
| topic | research marketing seeds innovation quality risk demand transformation distribution stress supply companies farmers orientation system case studies agrifood systems rural development |
| url | https://hdl.handle.net/10568/121547 |
| work_keys_str_mv | AT cgiarresearchprogramonmaize agrodealersandenduserdemandpulldrivenseedsysteminnovationineasternkenyarealitiestodayopportunitiestomorrow |