Effect of communication strategies on the successful implementation of programmes at the International Livestock Research Institute, Kenya
The communication function in organizations is widely recognized as one of the main factors that contribute to success in the implementation of programmes. This article presents the results of a study conducted to establish the effect of communication strategies on the successful implementation of p...
| Autores principales: | , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
European Open Science Publishing
2022
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/121058 |
| _version_ | 1855529584317956096 |
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| author | Guuru, T.W. Adede, O.A. |
| author_browse | Adede, O.A. Guuru, T.W. |
| author_facet | Guuru, T.W. Adede, O.A. |
| author_sort | Guuru, T.W. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The communication function in organizations is widely recognized as one of the main factors that contribute to success in the implementation of programmes. This article presents the results of a study conducted to establish the effect of communication strategies on the successful implementation of programmes at ILRI, Kenya. Descriptive and inferential analyses were undertaken based on data gathered from 194 employees involved in the various programmes implemented by the organization. The results obtained suggested that participatory communication strategy, results-driven communication strategy and multi-channeled communication strategy had positive significant effect on the successful implementation of programmes at ILRI, Kenya. The study concluded that communication strategies were a key determinant of successful programme implementation at ILRI and hence, it was necessary for the organization to adopt a blend of communication strategies that enhanced efficient communication in all its operations. |
| format | Journal Article |
| id | CGSpace121058 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | European Open Science Publishing |
| publisherStr | European Open Science Publishing |
| record_format | dspace |
| spelling | CGSpace1210582023-06-12T16:18:06Z Effect of communication strategies on the successful implementation of programmes at the International Livestock Research Institute, Kenya Guuru, T.W. Adede, O.A. open access communication knowledge and information systems The communication function in organizations is widely recognized as one of the main factors that contribute to success in the implementation of programmes. This article presents the results of a study conducted to establish the effect of communication strategies on the successful implementation of programmes at ILRI, Kenya. Descriptive and inferential analyses were undertaken based on data gathered from 194 employees involved in the various programmes implemented by the organization. The results obtained suggested that participatory communication strategy, results-driven communication strategy and multi-channeled communication strategy had positive significant effect on the successful implementation of programmes at ILRI, Kenya. The study concluded that communication strategies were a key determinant of successful programme implementation at ILRI and hence, it was necessary for the organization to adopt a blend of communication strategies that enhanced efficient communication in all its operations. 2022-08-30 2022-09-01T10:14:09Z 2022-09-01T10:14:09Z Journal Article https://hdl.handle.net/10568/121058 en Open Access European Open Science Publishing Guuru, T.W. and Adede, O.A. 2022. Effect of communication strategies on the successful implementation of programmes at the International Livestock Research Institute, Kenya. European Journal of Business and Management Research 7(4):237-244. |
| spellingShingle | open access communication knowledge and information systems Guuru, T.W. Adede, O.A. Effect of communication strategies on the successful implementation of programmes at the International Livestock Research Institute, Kenya |
| title | Effect of communication strategies on the successful implementation of programmes at the International Livestock Research Institute, Kenya |
| title_full | Effect of communication strategies on the successful implementation of programmes at the International Livestock Research Institute, Kenya |
| title_fullStr | Effect of communication strategies on the successful implementation of programmes at the International Livestock Research Institute, Kenya |
| title_full_unstemmed | Effect of communication strategies on the successful implementation of programmes at the International Livestock Research Institute, Kenya |
| title_short | Effect of communication strategies on the successful implementation of programmes at the International Livestock Research Institute, Kenya |
| title_sort | effect of communication strategies on the successful implementation of programmes at the international livestock research institute kenya |
| topic | open access communication knowledge and information systems |
| url | https://hdl.handle.net/10568/121058 |
| work_keys_str_mv | AT guurutw effectofcommunicationstrategiesonthesuccessfulimplementationofprogrammesattheinternationallivestockresearchinstitutekenya AT adedeoa effectofcommunicationstrategiesonthesuccessfulimplementationofprogrammesattheinternationallivestockresearchinstitutekenya |