Tuning in to consumers: Tailoring African rice value chains to urban markets
In response to the 2008 food crisis, Senegal developed an ambitious food self-sufficiency programme which aims to entirely cover national rice consumption needs with local rice by 2015, mainly through massive investments in existing and new rice perimeters in the Senegal River Valley (SRV). It has y...
| Main Authors: | , |
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| Format: | Journal Article |
| Language: | Inglés |
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2011
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| Online Access: | https://hdl.handle.net/10568/120218 |
| _version_ | 1855531838721753088 |
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| author | Rizzotto, A.C. Demont, M. |
| author_browse | Demont, M. Rizzotto, A.C. |
| author_facet | Rizzotto, A.C. Demont, M. |
| author_sort | Rizzotto, A.C. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | In response to the 2008 food crisis, Senegal developed an ambitious food self-sufficiency programme which aims to entirely cover national rice consumption needs with local rice by 2015, mainly through massive investments in existing and new rice perimeters in the Senegal River Valley (SRV). It has yet to be seen, however, how the projected rice production boom will reach urban markets, where the product is often unknown or misconstrued. Therefore, in this article, we highlight the role of generic promotion programmes in tailoring emerging quality SRV rice value chains to urban consumer standards. |
| format | Journal Article |
| id | CGSpace120218 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2011 |
| publishDateRange | 2011 |
| publishDateSort | 2011 |
| record_format | dspace |
| spelling | CGSpace1202182023-02-15T00:23:23Z Tuning in to consumers: Tailoring African rice value chains to urban markets Rizzotto, A.C. Demont, M. rice value chains In response to the 2008 food crisis, Senegal developed an ambitious food self-sufficiency programme which aims to entirely cover national rice consumption needs with local rice by 2015, mainly through massive investments in existing and new rice perimeters in the Senegal River Valley (SRV). It has yet to be seen, however, how the projected rice production boom will reach urban markets, where the product is often unknown or misconstrued. Therefore, in this article, we highlight the role of generic promotion programmes in tailoring emerging quality SRV rice value chains to urban consumer standards. 2011-01 2022-07-20T06:45:38Z 2022-07-20T06:45:38Z Journal Article https://hdl.handle.net/10568/120218 en Open Access Rizzotto, A.C. Demont, M. Tuning in to consumers: Tailoring African rice value chains to urban markets. Rural 21: The International Journal for Rural Development. 2011, Volume 45, Issue 1: 29-31. |
| spellingShingle | rice value chains Rizzotto, A.C. Demont, M. Tuning in to consumers: Tailoring African rice value chains to urban markets |
| title | Tuning in to consumers: Tailoring African rice value chains to urban markets |
| title_full | Tuning in to consumers: Tailoring African rice value chains to urban markets |
| title_fullStr | Tuning in to consumers: Tailoring African rice value chains to urban markets |
| title_full_unstemmed | Tuning in to consumers: Tailoring African rice value chains to urban markets |
| title_short | Tuning in to consumers: Tailoring African rice value chains to urban markets |
| title_sort | tuning in to consumers tailoring african rice value chains to urban markets |
| topic | rice value chains |
| url | https://hdl.handle.net/10568/120218 |
| work_keys_str_mv | AT rizzottoac tuningintoconsumerstailoringafricanricevaluechainstourbanmarkets AT demontm tuningintoconsumerstailoringafricanricevaluechainstourbanmarkets |