Sharing ideas between cultures with videos
Civil servants, agricultural researchers, extension people and media experts often think that videos for farmers need to be filmed locally, so that the audience identifies with the actors. But this is not so. Farmers in southwestern and northern Nigeria reacted to videos on rice seed health (made in...
| Main Authors: | , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Informa UK Limited
2011
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/120198 |
| _version_ | 1855531441526407168 |
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| author | Bentley, J. Mele, P. van |
| author_browse | Bentley, J. Mele, P. van |
| author_facet | Bentley, J. Mele, P. van |
| author_sort | Bentley, J. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Civil servants, agricultural researchers, extension people and media experts often think that videos for farmers need to be filmed locally, so that the audience identifies with the actors. But this is not so. Farmers in southwestern and northern Nigeria reacted to videos on rice seed health (made in Bangladesh), on parboiling (filmed in Benin) and rice cultivation(from Mali). The farmers criticized the videos freely, but their remarks were about the technical pros and cons of thetechnologies presented in the videos. The farmers had no preference for watching videos featuring West African orBangladeshi actors. The farmers only cared about the technical content of the film. This is an important, practicalconclusion, because it is much easier and cheaper to dub a film into a second language than to film it over again. |
| format | Journal Article |
| id | CGSpace120198 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2011 |
| publishDateRange | 2011 |
| publishDateSort | 2011 |
| publisher | Informa UK Limited |
| publisherStr | Informa UK Limited |
| record_format | dspace |
| spelling | CGSpace1201982024-01-17T12:58:34Z Sharing ideas between cultures with videos Bentley, J. Mele, P. van nigeria technology Civil servants, agricultural researchers, extension people and media experts often think that videos for farmers need to be filmed locally, so that the audience identifies with the actors. But this is not so. Farmers in southwestern and northern Nigeria reacted to videos on rice seed health (made in Bangladesh), on parboiling (filmed in Benin) and rice cultivation(from Mali). The farmers criticized the videos freely, but their remarks were about the technical pros and cons of thetechnologies presented in the videos. The farmers had no preference for watching videos featuring West African orBangladeshi actors. The farmers only cared about the technical content of the film. This is an important, practicalconclusion, because it is much easier and cheaper to dub a film into a second language than to film it over again. 2011-02 2022-07-20T06:45:31Z 2022-07-20T06:45:31Z Journal Article https://hdl.handle.net/10568/120198 en Open Access Informa UK Limited Bentley, J., Van Mele, P. Sharing ideas between cultures with videos. International Journal of Agricultural Sustainability. 2011, Volume 9, Issue 1: 258-263. |
| spellingShingle | nigeria technology Bentley, J. Mele, P. van Sharing ideas between cultures with videos |
| title | Sharing ideas between cultures with videos |
| title_full | Sharing ideas between cultures with videos |
| title_fullStr | Sharing ideas between cultures with videos |
| title_full_unstemmed | Sharing ideas between cultures with videos |
| title_short | Sharing ideas between cultures with videos |
| title_sort | sharing ideas between cultures with videos |
| topic | nigeria technology |
| url | https://hdl.handle.net/10568/120198 |
| work_keys_str_mv | AT bentleyj sharingideasbetweencultureswithvideos AT melepvan sharingideasbetweencultureswithvideos |