User Guide to Means-End Chain Analysis: The Data Analysis Manual
Means-end chain (MEC) analysis originates from the field of marketing and consumer studies. Its attractiveness is the freedom it gives to respondents to describe what they like or dislike about a product or service, in their own words. The means-end chain interviews consist of two parts: 1) attr...
| Main Authors: | , |
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| Format: | Manual |
| Language: | Inglés |
| Published: |
International Potato Center
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/118233 |