How useful are perception- and experienced-based measures in predicting actual food choice? Evidence from an in-store field experiment using a multi-response approach
Multi-response approaches have gained popularity in product-based research for obtaining deeper and more generalizable product insights related to product performance. Through a natural in-store field experiment, this study examined how perception-based and experience-based measures, within a multi-...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Elsevier
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/114867 |
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