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Increasing fruit and vegetable intake on low-income population in Vietnam and Nigeria through food systems innovations - Nigeria Market Level Assessment Report

Using retailer sample from two market (180 retailers) and two neighborhood (87 retailers) locations, this Market Level Assessment (MLA) reveals overlaps and parallels in retailer characteristics, business modules as well as returns on investment. The MLA was carried out across four fruit and vegetab...

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Main Authors: Shittu, Oluyemisi O., Adeyemo, Temitayo, Samuel, Folake
Format: Informe técnico
Language:Inglés
Published: 2021
Subjects:
retail markets
dietary diversity
consumer behaviour
market research
mercados
diversidad de la alimentación
comportamiento del consumidor
Online Access:https://hdl.handle.net/10568/114826
Summary:Using retailer sample from two market (180 retailers) and two neighborhood (87 retailers) locations, this Market Level Assessment (MLA) reveals overlaps and parallels in retailer characteristics, business modules as well as returns on investment. The MLA was carried out across four fruit and vegetable groups peculiar to the Nigerian environment namely Dark Green Leafy Vegetables (DGLV), Vitamin A Rich Fruits (VARF), Other Fruits (OF) and Other vegetables (OV).

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