A Behavioral Intervention Increases Consumption of a New Biofortified Food by School Children: Evidence from a Field Experiment in Nigeria

Children's diets can have major implications for a wide range of diseases and their development outcomes. In Africa, micronutrient deficiency remains a major challenge and affects the health and development of vulnerable populations, especially children. A major effort to combat micronutrient defici...

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Autores principales: Just, D.R., Okello, J.J., Gabrielyan, G., Adekambi, S., Kwikiriza, N., Abidin, P.E., Carey, E.E.
Formato: Journal Article
Lenguaje:Inglés
Publicado: Springer 2022
Materias:
Acceso en línea:https://hdl.handle.net/10568/114782
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author Just, D.R.
Okello, J.J.
Gabrielyan, G.
Adekambi, S.
Kwikiriza, N.
Abidin, P.E.
Carey, E.E.
author_browse Abidin, P.E.
Adekambi, S.
Carey, E.E.
Gabrielyan, G.
Just, D.R.
Kwikiriza, N.
Okello, J.J.
author_facet Just, D.R.
Okello, J.J.
Gabrielyan, G.
Adekambi, S.
Kwikiriza, N.
Abidin, P.E.
Carey, E.E.
author_sort Just, D.R.
collection Repository of Agricultural Research Outputs (CGSpace)
description Children's diets can have major implications for a wide range of diseases and their development outcomes. In Africa, micronutrient deficiency remains a major challenge and affects the health and development of vulnerable populations, especially children. A major effort to combat micronutrient deficiency has targeted biofortification of staple foods, with greatest potential being registered in the enrichment of, among others, sweetpotato with beta carotene-a precursor for vitamin A. However, overcoming vitamin A deficiency is made all the more complicated by children's general resistance to unfamiliar foods. We report the results of a field experiment in Nigerian schools designed to use behavioral techniques to promote consumption of an unfamiliar food: the pro-vitamin A rich orange-fleshed sweetpotato. We find that children eat more, on average, when the sweetpotato is introduced alongside behavioral nudges such as songs or association with aspirational figures. These results appear to conform to results found in a developed country context.
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spelling CGSpace1147822025-03-11T12:14:31Z A Behavioral Intervention Increases Consumption of a New Biofortified Food by School Children: Evidence from a Field Experiment in Nigeria Just, D.R. Okello, J.J. Gabrielyan, G. Adekambi, S. Kwikiriza, N. Abidin, P.E. Carey, E.E. sweet potatoes nutrition vitamin a deficiency behavioural sciences children Children's diets can have major implications for a wide range of diseases and their development outcomes. In Africa, micronutrient deficiency remains a major challenge and affects the health and development of vulnerable populations, especially children. A major effort to combat micronutrient deficiency has targeted biofortification of staple foods, with greatest potential being registered in the enrichment of, among others, sweetpotato with beta carotene-a precursor for vitamin A. However, overcoming vitamin A deficiency is made all the more complicated by children's general resistance to unfamiliar foods. We report the results of a field experiment in Nigerian schools designed to use behavioral techniques to promote consumption of an unfamiliar food: the pro-vitamin A rich orange-fleshed sweetpotato. We find that children eat more, on average, when the sweetpotato is introduced alongside behavioral nudges such as songs or association with aspirational figures. These results appear to conform to results found in a developed country context. 2022-02 2021-08-28T07:11:14Z 2021-08-28T07:11:14Z Journal Article https://hdl.handle.net/10568/114782 en Open Access Springer Just, D. R., Okello, J. J., Gabrielyan, G., Adekambi, S., Kwikiriza, N., Abidin, P. E., Carey, E. (2021). A Behavioral Intervention Increases Consumption of a New Biofortified Food by School Children: Evidence from a Field Experiment in Nigeria. The European Journal of Development Research. ISSN 1743-9728. 23 p.
spellingShingle sweet potatoes
nutrition
vitamin a deficiency
behavioural sciences
children
Just, D.R.
Okello, J.J.
Gabrielyan, G.
Adekambi, S.
Kwikiriza, N.
Abidin, P.E.
Carey, E.E.
A Behavioral Intervention Increases Consumption of a New Biofortified Food by School Children: Evidence from a Field Experiment in Nigeria
title A Behavioral Intervention Increases Consumption of a New Biofortified Food by School Children: Evidence from a Field Experiment in Nigeria
title_full A Behavioral Intervention Increases Consumption of a New Biofortified Food by School Children: Evidence from a Field Experiment in Nigeria
title_fullStr A Behavioral Intervention Increases Consumption of a New Biofortified Food by School Children: Evidence from a Field Experiment in Nigeria
title_full_unstemmed A Behavioral Intervention Increases Consumption of a New Biofortified Food by School Children: Evidence from a Field Experiment in Nigeria
title_short A Behavioral Intervention Increases Consumption of a New Biofortified Food by School Children: Evidence from a Field Experiment in Nigeria
title_sort behavioral intervention increases consumption of a new biofortified food by school children evidence from a field experiment in nigeria
topic sweet potatoes
nutrition
vitamin a deficiency
behavioural sciences
children
url https://hdl.handle.net/10568/114782
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