Perceived social norms and agripreneurial intention among youths in eastern DRC

The Democratic Republic of the Congo (DRC) is a country with a high agricultural productivity potential; however, the agribusiness sector remains unattractive to youths. This study examined the extent to which perceived social norms and psychological capital affect youths’ intentions to pursue agrib...

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Main Authors: Ephrem, A.N., Dontsop Nguezet, Paul M., Murimbika, M., Bamba, Z., Manyong, Victor
Format: Journal Article
Language:Inglés
Published: MDPI 2021
Subjects:
Online Access:https://hdl.handle.net/10568/113369
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author Ephrem, A.N.
Dontsop Nguezet, Paul M.
Murimbika, M.
Bamba, Z.
Manyong, Victor
author_browse Bamba, Z.
Dontsop Nguezet, Paul M.
Ephrem, A.N.
Manyong, Victor
Murimbika, M.
author_facet Ephrem, A.N.
Dontsop Nguezet, Paul M.
Murimbika, M.
Bamba, Z.
Manyong, Victor
author_sort Ephrem, A.N.
collection Repository of Agricultural Research Outputs (CGSpace)
description The Democratic Republic of the Congo (DRC) is a country with a high agricultural productivity potential; however, the agribusiness sector remains unattractive to youths. This study examined the extent to which perceived social norms and psychological capital affect youths’ intentions to pursue agribusiness opportunities in the Eastern DRC. Data was collected on a sample of 600 youths. We applied Partial Least Squares Structural Equation Modelling (PLS−SEM) in order to examine the relationship between the variables. The findings indicated that most of the youths did not select agribusiness as their top career choice. The intention to engage in agribusiness activities was significantly higher among the youths who perceived that agribusiness was socially valued and supported. Psychological capital significantly and positively affects youths’ agripreneurial intention. The findings contribute to the underlying Theory of Planned Behavior by supporting a positive mediation role of psychological capital—and the moderating roles of educational level, gender, access to land, and location—on the relationship between perceived social norms and agripreneurial intention. The paper concludes that the provision of funds is not enough to promote youth agripreneurship in an environment in which agricultural-related social norms, youths’ psychological capital, gender, access to land, educational level, and location (rural versus urban) are not thoroughly considered.
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spelling CGSpace1133692025-11-11T10:04:02Z Perceived social norms and agripreneurial intention among youths in eastern DRC Ephrem, A.N. Dontsop Nguezet, Paul M. Murimbika, M. Bamba, Z. Manyong, Victor psychological factors agribusiness poverty alleviation food security youth democratic republic of the congo The Democratic Republic of the Congo (DRC) is a country with a high agricultural productivity potential; however, the agribusiness sector remains unattractive to youths. This study examined the extent to which perceived social norms and psychological capital affect youths’ intentions to pursue agribusiness opportunities in the Eastern DRC. Data was collected on a sample of 600 youths. We applied Partial Least Squares Structural Equation Modelling (PLS−SEM) in order to examine the relationship between the variables. The findings indicated that most of the youths did not select agribusiness as their top career choice. The intention to engage in agribusiness activities was significantly higher among the youths who perceived that agribusiness was socially valued and supported. Psychological capital significantly and positively affects youths’ agripreneurial intention. The findings contribute to the underlying Theory of Planned Behavior by supporting a positive mediation role of psychological capital—and the moderating roles of educational level, gender, access to land, and location—on the relationship between perceived social norms and agripreneurial intention. The paper concludes that the provision of funds is not enough to promote youth agripreneurship in an environment in which agricultural-related social norms, youths’ psychological capital, gender, access to land, educational level, and location (rural versus urban) are not thoroughly considered. 2021 2021-04-15T12:43:23Z 2021-04-15T12:43:23Z Journal Article https://hdl.handle.net/10568/113369 en Open Access application/pdf MDPI Ephrem, A.N., Dontsop-Nguezet, P.M., Murimbika, M., Bamba, Z. & Manyong, V. (2021). Perceived social norms and agripreneurial intention among youths in eastern DRC. Sustainability, 13(6), 3442: 1-21.
spellingShingle psychological factors
agribusiness
poverty alleviation
food security
youth
democratic republic of the congo
Ephrem, A.N.
Dontsop Nguezet, Paul M.
Murimbika, M.
Bamba, Z.
Manyong, Victor
Perceived social norms and agripreneurial intention among youths in eastern DRC
title Perceived social norms and agripreneurial intention among youths in eastern DRC
title_full Perceived social norms and agripreneurial intention among youths in eastern DRC
title_fullStr Perceived social norms and agripreneurial intention among youths in eastern DRC
title_full_unstemmed Perceived social norms and agripreneurial intention among youths in eastern DRC
title_short Perceived social norms and agripreneurial intention among youths in eastern DRC
title_sort perceived social norms and agripreneurial intention among youths in eastern drc
topic psychological factors
agribusiness
poverty alleviation
food security
youth
democratic republic of the congo
url https://hdl.handle.net/10568/113369
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