Impact of a Media Campaign on Consumers’ Purchasing Intentions of Legal Timber in Cameroon

Illegal logging is a key driver of deforestation in tropical countries and benefits a large number of stakeholders, including urban domestic buyers. Changing the latter’s purchasing behavior could produce significant shifts in the illegal trade market. Based on survey data (n= 463), this paper asses...

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Bibliographic Details
Main Authors: Belinga, B., Chervier, C., Lescuyer, G.
Format: Journal Article
Language:Inglés
Published: Informa UK Limited 2021
Subjects:
Online Access:https://hdl.handle.net/10568/111883

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