Impact of a Media Campaign on Consumers’ Purchasing Intentions of Legal Timber in Cameroon
Illegal logging is a key driver of deforestation in tropical countries and benefits a large number of stakeholders, including urban domestic buyers. Changing the latter’s purchasing behavior could produce significant shifts in the illegal trade market. Based on survey data (n= 463), this paper asses...
| Main Authors: | , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Informa UK Limited
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/111883 |
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