Marketing Thailand's potatoes: Present patterns and future prospects.

This study analyzes the marketing patterns for Thailand's potatoes in order to assess future commercial prospects for this crop both at home and abroad. The report utilizes a food systems approach as an analytical framework. Thus, potato marketing activities are scrutinized in the context of potato...

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Main Author: Scott, G. J.
Format: Informe técnico
Language:Inglés
Published: 1987
Subjects:
Online Access:https://hdl.handle.net/10568/111659
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author Scott, G. J.
author_browse Scott, G. J.
author_facet Scott, G. J.
author_sort Scott, G. J.
collection Repository of Agricultural Research Outputs (CGSpace)
description This study analyzes the marketing patterns for Thailand's potatoes in order to assess future commercial prospects for this crop both at home and abroad. The report utilizes a food systems approach as an analytical framework. Thus, potato marketing activities are scrutinized in the context of potato production and consumption patterns. Informal interviews with growers, traders and consumers carried out in 1984 in Thailand and Singapore served as one source of data for this report. A literature review and official statistics provided further information. Results emphasize the unusual features of potato marketing in Thailand, e.g. the importance of hotels and restaurants in the marketing chain. Additional findings such as high retail marketing margins are likely to be thought provoking for other Southeast Asian countries as well. Recommendations suggest that to address marketing problems efforts to develop production and consumption should be undertaken simultaneously.
format Informe técnico
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spelling CGSpace1116592025-11-06T14:15:59Z Marketing Thailand's potatoes: Present patterns and future prospects. Scott, G. J. potatoes marketing surveys production This study analyzes the marketing patterns for Thailand's potatoes in order to assess future commercial prospects for this crop both at home and abroad. The report utilizes a food systems approach as an analytical framework. Thus, potato marketing activities are scrutinized in the context of potato production and consumption patterns. Informal interviews with growers, traders and consumers carried out in 1984 in Thailand and Singapore served as one source of data for this report. A literature review and official statistics provided further information. Results emphasize the unusual features of potato marketing in Thailand, e.g. the importance of hotels and restaurants in the marketing chain. Additional findings such as high retail marketing margins are likely to be thought provoking for other Southeast Asian countries as well. Recommendations suggest that to address marketing problems efforts to develop production and consumption should be undertaken simultaneously. 1987-11 2021-03-01T01:41:18Z 2021-03-01T01:41:18Z Report https://hdl.handle.net/10568/111659 en Open Access application/pdf Scott, G. J. 1987. Marketing Thailand's potatoes: Present patterns and future prospects. Lima, Peru: International Potato Centre.
spellingShingle potatoes
marketing
surveys
production
Scott, G. J.
Marketing Thailand's potatoes: Present patterns and future prospects.
title Marketing Thailand's potatoes: Present patterns and future prospects.
title_full Marketing Thailand's potatoes: Present patterns and future prospects.
title_fullStr Marketing Thailand's potatoes: Present patterns and future prospects.
title_full_unstemmed Marketing Thailand's potatoes: Present patterns and future prospects.
title_short Marketing Thailand's potatoes: Present patterns and future prospects.
title_sort marketing thailand s potatoes present patterns and future prospects
topic potatoes
marketing
surveys
production
url https://hdl.handle.net/10568/111659
work_keys_str_mv AT scottgj marketingthailandspotatoespresentpatternsandfutureprospects