Innovating at Marketing and Distributing Nutritious Foods at the Base of the Pyramid (BoP): Insights from 2SCALE, the Largest Incubator for Inclusive Agribusiness in Africa

Toward Sustainable Clusters in Agribusiness through Learning in Entrepreneurship (2SCALE) is the largest incubator for inclusive agribusiness in Africa. Part of this program supports agribusinesses in developing nutritious products that specifically target base of the pyramid (BoP) consumers in loca...

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Bibliographic Details
Main Authors: Dijk, N. van, Velde, N. van der, Macharia, J., Pipim, K.N., Shimeles, H.
Format: Book Chapter
Language:Inglés
Published: Springer 2021
Subjects:
Online Access:https://hdl.handle.net/10568/111295

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