Rethinking Adoption and Diffusion as a Collective Social Process: Towards an Interactional Perspective
Agricultural development is looked at as a process in which the adoption of innovations plays an important role. In this context, there has been considerable interest in understanding how adoption processes work. This chapter starts from the observation that adoption has been conceptualised in most...
| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | Inglés |
| Publicado: |
Springer
2021
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| Acceso en línea: | https://hdl.handle.net/10568/111293 |
| _version_ | 1855521006811086848 |
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| author | Leeuwis, Cees Aarts, N. |
| author_browse | Aarts, N. Leeuwis, Cees |
| author_facet | Leeuwis, Cees Aarts, N. |
| author_sort | Leeuwis, Cees |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Agricultural development is looked at as a process in which the adoption of innovations plays an important role. In this context, there has been considerable interest in understanding how adoption processes work. This chapter starts from the observation that adoption has been conceptualised in most research and development efforts as a process at the level of individuals and/or individual households, resulting in the dominance of social-psychological modes of thinking. Drawing on case experiences and recent theories of innovation, this paper points towards the critical role that several types of interdependencies play in adoption processes, which leads to the conclusion that in many instances, adoption must be regarded as a collective rather than an individual process. It is therefore important to complement and re-orient our thinking about adoption and resort to more sociological and interactional concepts and explanations. After a discussion of relevant concepts, the chapter concludes with some reflection on how this perspective may inspire a different way of approaching two topical issues in the realm of agricultural innovation: scaling and ICT4Ag. |
| format | Book Chapter |
| id | CGSpace111293 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Springer |
| publisherStr | Springer |
| record_format | dspace |
| spelling | CGSpace1112932023-12-08T19:36:04Z Rethinking Adoption and Diffusion as a Collective Social Process: Towards an Interactional Perspective Leeuwis, Cees Aarts, N. innovation innovation systems Agricultural development is looked at as a process in which the adoption of innovations plays an important role. In this context, there has been considerable interest in understanding how adoption processes work. This chapter starts from the observation that adoption has been conceptualised in most research and development efforts as a process at the level of individuals and/or individual households, resulting in the dominance of social-psychological modes of thinking. Drawing on case experiences and recent theories of innovation, this paper points towards the critical role that several types of interdependencies play in adoption processes, which leads to the conclusion that in many instances, adoption must be regarded as a collective rather than an individual process. It is therefore important to complement and re-orient our thinking about adoption and resort to more sociological and interactional concepts and explanations. After a discussion of relevant concepts, the chapter concludes with some reflection on how this perspective may inspire a different way of approaching two topical issues in the realm of agricultural innovation: scaling and ICT4Ag. 2021 2021-02-14T13:57:12Z 2021-02-14T13:57:12Z Book Chapter https://hdl.handle.net/10568/111293 en https://hdl.handle.net/10568/110623 Open Access Springer Leeuwis C., Aarts N. (2021) Rethinking Adoption and Diffusion as a Collective Social Process: Towards an Interactional Perspective. In: Campos H. (eds) The Innovation Revolution in Agriculture. Springer, Cham. https://doi.org/10.1007/978-3-030-50991-0_4 |
| spellingShingle | innovation innovation systems Leeuwis, Cees Aarts, N. Rethinking Adoption and Diffusion as a Collective Social Process: Towards an Interactional Perspective |
| title | Rethinking Adoption and Diffusion as a Collective Social Process: Towards an Interactional Perspective |
| title_full | Rethinking Adoption and Diffusion as a Collective Social Process: Towards an Interactional Perspective |
| title_fullStr | Rethinking Adoption and Diffusion as a Collective Social Process: Towards an Interactional Perspective |
| title_full_unstemmed | Rethinking Adoption and Diffusion as a Collective Social Process: Towards an Interactional Perspective |
| title_short | Rethinking Adoption and Diffusion as a Collective Social Process: Towards an Interactional Perspective |
| title_sort | rethinking adoption and diffusion as a collective social process towards an interactional perspective |
| topic | innovation innovation systems |
| url | https://hdl.handle.net/10568/111293 |
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