One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria
Blanket advice on optimal fertilizer application rates has failed to achieve potential yield gains for crop production in much of Sub‐Saharan Africa. However, digital technology now makes it possible to deliver personalized extension services to farmers at a much lower cost. We present results from...
| Autores principales: | , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Wiley
2021
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/110390 |
| _version_ | 1855527276325634048 |
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| author | Arouna, A. Michler, J.D. Yergo, W.G. Saito, Kazuki |
| author_browse | Arouna, A. Michler, J.D. Saito, Kazuki Yergo, W.G. |
| author_facet | Arouna, A. Michler, J.D. Yergo, W.G. Saito, Kazuki |
| author_sort | Arouna, A. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Blanket advice on optimal fertilizer application rates has failed to achieve potential yield gains for crop production in much of Sub‐Saharan Africa. However, digital technology now makes it possible to deliver personalized extension services to farmers at a much lower cost. We present results from a randomized control trial designed to evaluate the effectiveness of a mobile application that provides personalized advice on rice nutrient management. We find that households who were just given the personalized advice increase their yield by 7% and increase their profit by 10%. On average, personalized advice increases yields without increasing the overall quantity of fertilizer used. We conclude that the scaling of personalized extension services could improve productivity and livelihoods in Sub‐Saharan Africa without necessarily increasing the total amount of fertilizer in use. |
| format | Journal Article |
| id | CGSpace110390 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Wiley |
| publisherStr | Wiley |
| record_format | dspace |
| spelling | CGSpace1103902024-08-27T10:36:08Z One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria Arouna, A. Michler, J.D. Yergo, W.G. Saito, Kazuki rice decision support systems information and communication technologies research Blanket advice on optimal fertilizer application rates has failed to achieve potential yield gains for crop production in much of Sub‐Saharan Africa. However, digital technology now makes it possible to deliver personalized extension services to farmers at a much lower cost. We present results from a randomized control trial designed to evaluate the effectiveness of a mobile application that provides personalized advice on rice nutrient management. We find that households who were just given the personalized advice increase their yield by 7% and increase their profit by 10%. On average, personalized advice increases yields without increasing the overall quantity of fertilizer used. We conclude that the scaling of personalized extension services could improve productivity and livelihoods in Sub‐Saharan Africa without necessarily increasing the total amount of fertilizer in use. 2021-03 2020-12-03T17:26:29Z 2020-12-03T17:26:29Z Journal Article https://hdl.handle.net/10568/110390 en Open Access Wiley Arouna, A.; Michler, J.D.; Yergo, W.G; Saito, K. One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria. American Journal of Agricultural Economics 2020 ,201902. |
| spellingShingle | rice decision support systems information and communication technologies research Arouna, A. Michler, J.D. Yergo, W.G. Saito, Kazuki One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria |
| title | One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria |
| title_full | One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria |
| title_fullStr | One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria |
| title_full_unstemmed | One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria |
| title_short | One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria |
| title_sort | one size fits all experimental evidence on the digital delivery of personalized extension advice in nigeria |
| topic | rice decision support systems information and communication technologies research |
| url | https://hdl.handle.net/10568/110390 |
| work_keys_str_mv | AT arounaa onesizefitsallexperimentalevidenceonthedigitaldeliveryofpersonalizedextensionadviceinnigeria AT michlerjd onesizefitsallexperimentalevidenceonthedigitaldeliveryofpersonalizedextensionadviceinnigeria AT yergowg onesizefitsallexperimentalevidenceonthedigitaldeliveryofpersonalizedextensionadviceinnigeria AT saitokazuki onesizefitsallexperimentalevidenceonthedigitaldeliveryofpersonalizedextensionadviceinnigeria |