User guide to means-end chain analysis. RTB User Guide
Means-end-chain analysis (MEC) comes from the field of marketing and consumer studies. Its attractiveness is the freedom it gives to respondents to select and verbalize their own constructs for evaluating a product or service. The means-end chain interviews consist of two parts: 1) attribute elicita...
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| Format: | Manual |
| Language: | Inglés |
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International Potato Center
2020
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| Online Access: | https://hdl.handle.net/10568/110332 |
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