Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda
Agricultural extension in the Global South can benefit greatly from the use of modern information and communication technologies (ICT). Yet, despite two decades of promising experiences, this potential is not fully realized. Here, we review the relevant research literature to inform future investmen...
| Main Authors: | , , , , , , |
|---|---|
| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Informa UK Limited
2021
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/110010 |
| _version_ | 1855526952584085504 |
|---|---|
| author | Steinke, Jonathan Etten, Jacob van Müller, Anna Ortíz Crespo, Berta Gevel, Jeske M.J, van de Silvestri, Silvia Priebe, Jan |
| author_browse | Etten, Jacob van Gevel, Jeske M.J, van de Müller, Anna Ortíz Crespo, Berta Priebe, Jan Silvestri, Silvia Steinke, Jonathan |
| author_facet | Steinke, Jonathan Etten, Jacob van Müller, Anna Ortíz Crespo, Berta Gevel, Jeske M.J, van de Silvestri, Silvia Priebe, Jan |
| author_sort | Steinke, Jonathan |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Agricultural extension in the Global South can benefit greatly from the use of modern information and communication technologies (ICT). Yet, despite two decades of promising experiences, this potential is not fully realized. Here, we review the relevant research literature to inform future investments into agricultural information services that harness the full potential of digital media. We describe a recently emerging innovation agenda that is, in part, a response to the eventual failure of many new agro-advisory initiatives. One important cause of failure has been a focus on pushing certain technologies, rather than responding to the particular communication challenges of potential users. To avoid such bias in designing new services, the new innovation agenda rests on two major foundations: strong user-centredness and problem-orientation. In our review, we first describe how user-centred design methods help in specifying both problems and (digital) solutions in agricultural extension. To inform responses to the communication challenges defined by that analysis, we then describe eight emerging aspects of using ICT for development, and how they can address common deficiencies of agricultural extension. Practical examples from the literature highlight the possibilities and limitations of these innovation directions. Beyond digital design, however, technological innovation requires enabling institutions. |
| format | Journal Article |
| id | CGSpace110010 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Informa UK Limited |
| publisherStr | Informa UK Limited |
| record_format | dspace |
| spelling | CGSpace1100102025-11-12T05:42:35Z Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda Steinke, Jonathan Etten, Jacob van Müller, Anna Ortíz Crespo, Berta Gevel, Jeske M.J, van de Silvestri, Silvia Priebe, Jan agricultural extension digital technology participatory approaches innovation adoption extensión agrícola tecnología digital enfoques participativos Agricultural extension in the Global South can benefit greatly from the use of modern information and communication technologies (ICT). Yet, despite two decades of promising experiences, this potential is not fully realized. Here, we review the relevant research literature to inform future investments into agricultural information services that harness the full potential of digital media. We describe a recently emerging innovation agenda that is, in part, a response to the eventual failure of many new agro-advisory initiatives. One important cause of failure has been a focus on pushing certain technologies, rather than responding to the particular communication challenges of potential users. To avoid such bias in designing new services, the new innovation agenda rests on two major foundations: strong user-centredness and problem-orientation. In our review, we first describe how user-centred design methods help in specifying both problems and (digital) solutions in agricultural extension. To inform responses to the communication challenges defined by that analysis, we then describe eight emerging aspects of using ICT for development, and how they can address common deficiencies of agricultural extension. Practical examples from the literature highlight the possibilities and limitations of these innovation directions. Beyond digital design, however, technological innovation requires enabling institutions. 2021-11-02 2020-10-29T08:43:25Z 2020-10-29T08:43:25Z Journal Article https://hdl.handle.net/10568/110010 en Open Access application/pdf Informa UK Limited Steinke, J.; van Etten, J.; Müller, A.; Ortiz-Crespo, B.; van de Gevel, J.; Silvestri, S.; Priebe, J. (2020) Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda. International Journal of Agricultural Sustainability 17 p. ISSN: 1473-5903 |
| spellingShingle | agricultural extension digital technology participatory approaches innovation adoption extensión agrícola tecnología digital enfoques participativos Steinke, Jonathan Etten, Jacob van Müller, Anna Ortíz Crespo, Berta Gevel, Jeske M.J, van de Silvestri, Silvia Priebe, Jan Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda |
| title | Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda |
| title_full | Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda |
| title_fullStr | Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda |
| title_full_unstemmed | Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda |
| title_short | Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda |
| title_sort | tapping the full potential of the digital revolution for agricultural extension an emerging innovation agenda |
| topic | agricultural extension digital technology participatory approaches innovation adoption extensión agrícola tecnología digital enfoques participativos |
| url | https://hdl.handle.net/10568/110010 |
| work_keys_str_mv | AT steinkejonathan tappingthefullpotentialofthedigitalrevolutionforagriculturalextensionanemerginginnovationagenda AT ettenjacobvan tappingthefullpotentialofthedigitalrevolutionforagriculturalextensionanemerginginnovationagenda AT mulleranna tappingthefullpotentialofthedigitalrevolutionforagriculturalextensionanemerginginnovationagenda AT ortizcrespoberta tappingthefullpotentialofthedigitalrevolutionforagriculturalextensionanemerginginnovationagenda AT geveljeskemjvande tappingthefullpotentialofthedigitalrevolutionforagriculturalextensionanemerginginnovationagenda AT silvestrisilvia tappingthefullpotentialofthedigitalrevolutionforagriculturalextensionanemerginginnovationagenda AT priebejan tappingthefullpotentialofthedigitalrevolutionforagriculturalextensionanemerginginnovationagenda |