Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda
This study examined the role of social-cognitive factors in farmers’ decisions to cultivate orange-fleshed sweetpotato as a food-based approach to alleviating vitamin A deficiency among rural households in Uganda. Cross-sectional survey data collected from 341 randomly selected household level decis...
| Autores principales: | , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
African Journals Online
2020
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| Acceso en línea: | https://hdl.handle.net/10568/107340 |
| _version_ | 1855513224573616128 |
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| author | Ndaula, S. Sseguya, H. Matsiko, F. |
| author_browse | Matsiko, F. Ndaula, S. Sseguya, H. |
| author_facet | Ndaula, S. Sseguya, H. Matsiko, F. |
| author_sort | Ndaula, S. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This study examined the role of social-cognitive factors in farmers’ decisions to cultivate orange-fleshed sweetpotato as a food-based approach to alleviating vitamin A deficiency among rural households in Uganda. Cross-sectional survey data collected from 341 randomly selected household level decision-makers drawn from two rural districts in Uganda were analysed using hierarchical regression. Perceived capability and perceived social approval significantly predicted household decisions to grow orange-fleshed sweet potato (p≤0.001). Overall, decision-makers’ subjective norms and control beliefs were found to be significant mediators (p≤0.01) of the orange-fleshed sweet potato acceptance process. These results point to a cardinal role for processes that create supportive social and cognitive environments in promoting the cultivation of bio-fortified technologies such as orange-fleshed sweet potato. |
| format | Journal Article |
| id | CGSpace107340 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | African Journals Online |
| publisherStr | African Journals Online |
| record_format | dspace |
| spelling | CGSpace1073402025-11-11T10:00:28Z Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda Ndaula, S. Sseguya, H. Matsiko, F. sweet potatoes potatoes food production plant breeding uganda development education This study examined the role of social-cognitive factors in farmers’ decisions to cultivate orange-fleshed sweetpotato as a food-based approach to alleviating vitamin A deficiency among rural households in Uganda. Cross-sectional survey data collected from 341 randomly selected household level decision-makers drawn from two rural districts in Uganda were analysed using hierarchical regression. Perceived capability and perceived social approval significantly predicted household decisions to grow orange-fleshed sweet potato (p≤0.001). Overall, decision-makers’ subjective norms and control beliefs were found to be significant mediators (p≤0.01) of the orange-fleshed sweet potato acceptance process. These results point to a cardinal role for processes that create supportive social and cognitive environments in promoting the cultivation of bio-fortified technologies such as orange-fleshed sweet potato. 2020-01 2020-03-02T09:28:38Z 2020-03-02T09:28:38Z Journal Article https://hdl.handle.net/10568/107340 en Open Access application/pdf African Journals Online Ndaula, S., Sseguya, H. & Matsiko, F. (2020). Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda. Journal of Agricultural Extension, 24(1), 1-12. |
| spellingShingle | sweet potatoes potatoes food production plant breeding uganda development education Ndaula, S. Sseguya, H. Matsiko, F. Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda |
| title | Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda |
| title_full | Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda |
| title_fullStr | Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda |
| title_full_unstemmed | Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda |
| title_short | Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda |
| title_sort | social cognitive factors influencing household decisions to grow orange fleshed sweet potato in uganda |
| topic | sweet potatoes potatoes food production plant breeding uganda development education |
| url | https://hdl.handle.net/10568/107340 |
| work_keys_str_mv | AT ndaulas socialcognitivefactorsinfluencinghouseholddecisionstogroworangefleshedsweetpotatoinuganda AT sseguyah socialcognitivefactorsinfluencinghouseholddecisionstogroworangefleshedsweetpotatoinuganda AT matsikof socialcognitivefactorsinfluencinghouseholddecisionstogroworangefleshedsweetpotatoinuganda |