Exploring behavioural economics: Using ‘nudge theory’ to improve the effectiveness of SafePORK interventions in Vietnam

Pork is the most popular meat consumed in Vietnam and studies have shown high (28.6-44%) Salmonella contamination rates at the point of purchase, resulting in a high incidence rate of Salmonella related food borne disease. The high microbial contamination rate is attributed to poor hygiene practice...

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Bibliographic Details
Main Authors: Hennessey, M., Unger, Fred, Hung Nguyen-Viet, Sinh Dang-Xuan, Thinh Nguyen Thi, Häsler, Barbara
Format: Informe técnico
Language:Inglés
Published: International Livestock Research Institute 2019
Subjects:
Online Access:https://hdl.handle.net/10568/101983
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