Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda
Globally, universities are repositioning themselves for community outreach although with difficulty in responding to the unpredictable social features of host communities. Accordingly, this study aims to assess the role of social cognitive factors in farmer learning behaviour during university outre...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Informa UK Limited
2019
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/101325 |
| _version_ | 1855532393515974656 |
|---|---|
| author | Kalule, S.W. Sseguya, H. Ongeng, D. Karubanga, G. |
| author_browse | Kalule, S.W. Karubanga, G. Ongeng, D. Sseguya, H. |
| author_facet | Kalule, S.W. Sseguya, H. Ongeng, D. Karubanga, G. |
| author_sort | Kalule, S.W. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Globally, universities are repositioning themselves for community outreach although with difficulty in responding to the unpredictable social features of host communities. Accordingly, this study aims to assess the role of social cognitive factors in farmer learning behaviour during university outreach. Structural equation modelling was conducted on the data obtained from a sample of 283 host participants of the student outreach programme of Gulu University, Uganda. The results indicate that social outcome expectations (β = 0.227, t = 1.978, P < 0.05), social influence (β = .372, t = 4.448, P < 0.01) and farmers’ formation of intentions (β = .214, t = 3.254, P < 0.01) significantly predict farmer learning behaviour. It is also established that social influence combine with formation of intentions to mediate social outcome expectations in predicting farmer learning behaviour. We highlight that tapping into the social setting of host farmers is critical for the success of university outreach in the sense that it generates the social reinforcements for effective farmer participation and learning. We recommend that the managers of university outreach programmes should devote efforts to prepare students to be sensitive to the concerns and needs of the community as a whole rather than just the host farmers. |
| format | Journal Article |
| id | CGSpace101325 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | Informa UK Limited |
| publisherStr | Informa UK Limited |
| record_format | dspace |
| spelling | CGSpace1013252024-05-01T08:18:29Z Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda Kalule, S.W. Sseguya, H. Ongeng, D. Karubanga, G. higher education communities linkage innovation Globally, universities are repositioning themselves for community outreach although with difficulty in responding to the unpredictable social features of host communities. Accordingly, this study aims to assess the role of social cognitive factors in farmer learning behaviour during university outreach. Structural equation modelling was conducted on the data obtained from a sample of 283 host participants of the student outreach programme of Gulu University, Uganda. The results indicate that social outcome expectations (β = 0.227, t = 1.978, P < 0.05), social influence (β = .372, t = 4.448, P < 0.01) and farmers’ formation of intentions (β = .214, t = 3.254, P < 0.01) significantly predict farmer learning behaviour. It is also established that social influence combine with formation of intentions to mediate social outcome expectations in predicting farmer learning behaviour. We highlight that tapping into the social setting of host farmers is critical for the success of university outreach in the sense that it generates the social reinforcements for effective farmer participation and learning. We recommend that the managers of university outreach programmes should devote efforts to prepare students to be sensitive to the concerns and needs of the community as a whole rather than just the host farmers. 2019-11-10 2019-05-21T16:13:17Z 2019-05-21T16:13:17Z Journal Article https://hdl.handle.net/10568/101325 en Limited Access Informa UK Limited Kalule, S.W., Sseguya, H., Ongeng, D. & Karubanga, G. (2019). Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda. African Journal of Science, Technology, Innovation and Development, 1-11. |
| spellingShingle | higher education communities linkage innovation Kalule, S.W. Sseguya, H. Ongeng, D. Karubanga, G. Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda |
| title | Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda |
| title_full | Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda |
| title_fullStr | Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda |
| title_full_unstemmed | Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda |
| title_short | Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda |
| title_sort | social cognitive drivers of farmer learning behaviour in the student to farmer university outreach in uganda |
| topic | higher education communities linkage innovation |
| url | https://hdl.handle.net/10568/101325 |
| work_keys_str_mv | AT kalulesw socialcognitivedriversoffarmerlearningbehaviourinthestudenttofarmeruniversityoutreachinuganda AT sseguyah socialcognitivedriversoffarmerlearningbehaviourinthestudenttofarmeruniversityoutreachinuganda AT ongengd socialcognitivedriversoffarmerlearningbehaviourinthestudenttofarmeruniversityoutreachinuganda AT karubangag socialcognitivedriversoffarmerlearningbehaviourinthestudenttofarmeruniversityoutreachinuganda |