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  1. Development and Impact Monitoring of a Communication Strategy for the CGIAR Climate Security Program by McLaughlin, Isabel, McKeown, Peter, Spillane, Charles, Läderach, Peter R.D.

    Published 2020
    “…The most effective tweets for generating URL clicks were most commonly accompanied by a video, posted later in the day (afternoon and evening) and later in the week (Thursday to Sunday). The data from Google Analytics suggest that high levels of activity on the Climate Security website produced levels of high engagement. …”
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    Artículo preliminar

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