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  1. Evolution of Market Segmentation and Target Product Profile Development in the CIP Potato and Sweetpotato Breeding Programs by Friedmann, M., Chaudari, S., Mendes, T., Polar, Vivian, Ssali, R.T.

    Published 2024
    “…Since demand-led breeding involves superimposing consumer and producer-centered thinking on the agroecology-driven breeding programs, this requires substantial efforts in collecting market intelligence data to understand the drivers of variety adoption (Lindqvist-Kreuze et al., 2024). Therefore, the MI Initiative is defining strategies for generating and using market intelligence in order to guide decisions on breeding program design and prioritization. …”
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