Resultados de búsqueda - "social marketing"

Social Marketing to Influence Public Behaviors por Lee, Nancy

“…IFPRI Policy Seminar "Social Marketing to Influence Public Behaviors" on February 3, 2015. …”
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Enabling behaviour change : community-based social marketing strategy in Malmö por Vlasov, Maxim

Materias: “…social marketing…”

Marketing digital y posicionamiento en Dentalux clínica dental por Espinoza Fanante, Carlos Daniel

Materias: “…Social marketing…”
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El mentoring y el rendimiento laboral en las oficinas administrativas de dirección de asuntos académicos y gestión de la calidad, en la Universidad Nacional Agraria de la Selva por Malpartida Vasquez, Paolo Orlando

Materias: “…Social marketing…”
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The WHO guidelines for safe wastewater use in agriculture: a review of implementation challenges and possible solutions in the global south por Drechsel, Pay, Qadir, M., Galibourg, D.

Materias: “…social marketing…”
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Gender dimensions of solid and liquid waste management for reuse in agriculture in Asia and Africa por Taron, Avinandan, Drechsel, Pay, Gebrezgabher, Solomie A.

Materias: “…social marketing…”
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Motivating behaviour change for safe wastewater irrigation in urban and peri-urban Ghana por Drechsel, Pay, Karg, H.

“…Where this also concerns consumers, market demand for safer crops will be low and social marketing options have to be explored to support the desired behaviour change. …”
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Facilitating the adoption of food-safety interventions in the street-food sector and on farms por Karg, H., Drechsel, Pay, Amoah, Philip, Jeitler, R.

“…In such a situation, significant efforts are required to explore how conventional and/or social marketing can support the desired behaviour-change towards the adoption of safety practices. …”
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Faciliter l’adoption d’interventions de securite alimentaire dans le secteur des aliments de rue et dans les champs. In French. [Facilitating the adoption of food-safety interventi... por Karg, H., Drechsel, Pay, Amoah, Philip, Jeitler, R.

“…In such a situation, significant efforts are required to explore how conventional and/or social marketing can support the desired behaviour-change towards the adoption of safety practices. …”
Enlace del recurso

Motivating behaviour change to reduce pathogenic risk where unsafe water is used for irrigation por Karg, H., Drechsel, Pay

“…Based on experiences from Ghana, where informal wastewater irrigation occurs around all cities, the necessary steps for increasing adoption probability are outlined under a generic framework, which is based on the four pillars of social marketing, incentive systems, awareness creation/education and application of regulations. …”
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Demand for aflatoxin-safe maize in Kenya: Dynamic response to price and advertising por Hoffmann, Vivian, Moser, Christine, Herrman, Timothy

“…This paper characterizes consumer demand for food safety and the dynamic impact of a social marketing campaign to promote a tested, third party verified maize flour in Kenya, where dietary exposure to the fungal toxin aflatoxin is a major public health concern. …”
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Marketing biofortified crops: Insights from consumer research por Uchitelle-Pierce, Benjamin, Ubomba-Jaswa, Acanda

“…The use of behavior change communication and social marketing, tailored to the specific product and market context, can be used to increase awareness and overcome some of these limitations. …”
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Planning and working with an environmental campaign por Porseryd, Sara

“…I have made a comparison between the SSNC´s work and two communication strategies; the classical communication model and the Community-based Social Marketing model (CBSM). Both similarities and differences have been found with the two strategies, however the SSNC´s own model has most similarities with the classical communication model.…”
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Enhancing adoption of food safety measures in urban vegetable production and marketing systems por Keraita, Bernard N., Amoah, Philip, Drechsel, Pay, Akple, Maxwell Selase Kwasi

“…In addition, relevant social marketing techniques, incentive systems, awareness creation/education strategies and appropriate regulation measures are described. …”
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Consumer perceptions of fruit and vegetable quality: certification and other options for safeguarding public health in West Africa por Keraita, Bernard N., Drechsel, Pay

“…The review looked at common and less-common options to trigger and support behavioral change, including safety labeling (certification), corporate social responsibility models, incentive systems and social marketing of safe practices, to address potential food safety risks from farming in urban and peri-urban areas. …”
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External communication at the National Environmental Management Authority (NEMA) in Kenya : an understanding of communication with stakeholders por Nderitu, Monica

“…For example, Community based social marketing would be a good model as it helps the communicator identify the barriers that inhibit people from engaging in a sustainable behaviour, it also identifies the target group and the goals of communication and above all it gives a chance for piloting the strategy in order to assess its effectiveness. …”

Priority interventions to improve maternal and child diets in Sub-Saharan Africa and South Asia por Masters, William A., Rosettie, Katherine L., Kranz, Sarah, Pedersen, Sarah H., Webb, Patrick, Danaei, Goodarz, Mozaffarian, Dariush, Covic, Namukolo, Mavrotas, George

“…Local stakeholders' priorities focused on postharvest food systems to improve access to nutrient-dense products (75% of the 48 programmes) and on production of animal sourced foods (58%), as well as education and social marketing (23%) and direct transfers to meet food needs (12.5%). …”
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Farmers’ purchase intention and willingness to pay for certified sweetpotato seed under different disease pressure zones in Uganda por Musoke, Charles, Kyazze, Florence B., Kibwika, Paul, Mukasa, Settumba B.

“…An interplay of socioeconomic, perception, and knowledge attributes influences CSS PB calling for social marketing strategies with location‐specific interventions.…”
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Kommunikation i social marknadsföring : matmodeller i grundskolemiljöer por Sandervig, Jessica

Paradiset: Sweden’s answer to whole foods : a netnographic case study of modern marketing techniques and how to build a business identity por Hultén, Martina

“…A consumer focus and sustainability movement has triggered the marketing development further, where techniques such as green and social marketing are used to reach the more conscious customer. …”