Search Results - "inductive reasoning"
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Joint university-industry laboratories through the lens of proximity dimensions: moving beyond geographical proximity
Published 2020“…The analysis follows a multi-grounded theory approach and relies on a mix of deductive and inductive reasoning with the final goal of theoretical elaboration. …”
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Journal Article -
Exploring marketing activities to strengthen brand equity within an SME
Published 2018“…The study has applied an inductive reasoning based on the generated knowledge from the data collected through semi-structured interviews. …”
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Second cycle, A2E