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Buendía Bravo, Cintia
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Impacto de la manipulación del envase (forma y color) en la imagen y posicionamiento de la marca de cerveza Pilsen Callao, en la Provincia de Leoncio Prado.
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Buendía Bravo, Cintia
Published 2016
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Universidad Nacional Agraria de la Selva (UNAS)
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Buendía Bravo, Cintia
Salazar Rojas, Inocente
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