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    Identification of the main purchase motivations and consumption contexts of mandarins. Preliminary results from a cross-cultural study in Spain and China. by Giménez-Sanchís, Adrián, Zhong, Kui, Tarancón, Paula, Zhao, Lei, Besada, Cristina

    Published 2022
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    poster
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    Understanding Blood versus Blond Orange Consumption: A Cross-Cultural Study in Four Countries by Giménez-Sanchís, Adrián, Zhong, Kui, Pintor-Jardines, Aurora, Farina, Vittorio, Besada, Cristina

    Published 2022
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    Artículo
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    Estudio cross-cultural en cuatro países para entender la elección de naranja sanguina frente a la no sanguina por parte del consumidor by Giménez-Sanchís, Adrián, Zhong, Kui, Pintor, A., Farina, Vittorio, Besada, Cristina

    Published 2024
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