Evolución del marketing hacia la gestión orientada al valor del cliente : revisión y análisis /

Bibliographic Details
Main Author: Valenzuela Fernández, Leslier Maureen.
Corporate Author: e-libro, Corp.
Other Authors: García de Madariaga Miranda, Jesús., Blasco López, María Francisca.
Format: Article
Language:Spanish
Published: Chillán (Colombia) : Red Theoria, 2006.
Subjects:
Online Access:https://elibro.net/ereader/unanicaragua/10944
Description
Published:Vol. 15, No. 2(2006)-
Physical Description:1-9 p.
Publication Frequency:Semestral
ISSN:0717-196X